I worked as a fashion journalist for a decade, editing news for ElleUK.com, contributing freelance fashion features for iD, The Sunday Times Style, and InStyle magazine, and working as digital editor across fashion titles at John Brown Media. While there, I edited a digitial magazine and multi-territory fashion blog for Tesco which was nominated alongside Wired magazine and Vogue.co.uk for Digital magazine of the year and Digital Editor of the year at the Web Magazine Awards. I became Style Editor of Time Out in 2012, covering all content relating to fashion, beauty, health and fitness. Whilst at Time Out, I edited a biannual Style supplement, launched big content packages such as 100 Best Shops, launched social media channels and took over as Homes editor in 2015. Through my editorial work, I have interviewed fashion royalty, from Victoria Beckham to Christian Louboutin, two Kardashian sisters, (Khloe and Kim) and actors including Bill Nighy, Chloe Sevigny, and Ben Whishaw.
I started working with brands alongside editorial clients from the outset. I have produced content for a wide selection of clients - re-imagining the Boden website in 2010, to transform it from a simple transactional site to a content rich website, with social media presence, fashion focused editorial, and emails designed to raise the brand's style profile as well as its sales. I have worked with Mulberry, Topshop, Lee Jeans, Guess, Cath Kidston, Monsoon, Swarovski, Gucci, Clarks, John Lewis, Vans and many more on everything from press releases to brand names, advertorials, in-house magazines and web copy.
My first book, about girls on bikes, was published by Hardie Grant in 2012.