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The BFG Dream Jar Trail

BFG UK launch

THE BFG DREAM JAR TRAIL

A little video introducing the Dream Jar Trail, to launch The BFG in the UK. This extraordinary project saw gigantic jars pop up across London, to illustrate the dreams of an incredible roster of talent. I wrote the copy for the project, finding the words to describe the dreams and imaginings of everyone from Steven Spielberg to Steven Hawing, working with Premier Public Relations in London. A dream project.

 

Dreamers and Dream Jars

The BFG's director, Steven Spielberg, was one of 50 artists, musicians, sportsmen, actors and royalty to come up with a dream for a Dream Jar. I worked with all of these individuals to put their dreams into words.