As part of a collaboration with Alex Holder, we wrote the Live Now! campaign for UK clothing brand Boden which is currently featured on all of the UK clothing brand’s channels (as well as the feed of instagram giant Erica Davies). The campaign was designed to project the optimistic, colour-embracing ethos of Boden, and give a bit of life-affirmation to their customers. The result is a call to arms - encouraging women to stop waiting for a different body or occasion before wearing the best of their wardrobe. So far, the reception to Live Now! has been extremely engaged and positive. We’re both really proud of it.