Copy + content

Boden : Live Now Campaign

Having worked on the main campaign concept for Boden’s AW18 campaign, I then went on to work with them as lead copywriter for all iterations. The carpe diem spirit suggested by the campaign was really warmly received, and had huge traction with influencers such as Erica Davies (who is pretty much a bullseye in terms of target audience for Boden).

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Boden AW18 Lookbook: Live now