LR Suntory wanted to launch their innovative new tonic brand in a way that would appeal directly to trade. They approached me to launch the first ‘style’ magazine for discerning drinkers - a dream project.
The finished product went above and beyond anything Suntory expected of a branded product. It was stocked (and sold out) of leading news stores in London - sitting alongside the likes of iD and the Gourmand. It quickly started recouping its budgets via ad sales, and was cited by Sainsburys as their primary reason to come calling when looking for a new tonic brand in a market crowded with similar drinks launches. Mainly, it’s a beautiful product that any brand or publisher would be proud of (Art Directed by the consistently amazing Carla Houston)