Hello…

I spent years working as a journalist and then editor at consumer titles including Time Out, Elle, Grazia and The Times. Around the time fashion/lifestyle content became less about writing and more about taking pictures of yourself in front of an interesting wall, I ducked out.

Now I write scripts, screenplays, campaigns and all kinds of words - advising people like the BBC on Tone of Voice, helping amazing directors speak to their audiences and finding ways for brands to say something new. I’ve worked with AI developers to develop my Tone of Voice guidelines in a way that tools like Chat GPT can read and make use of - so that brands can have more confidence in their output. Put simply, my TOV guidelines make AI better at writing for your brand.

I work directly with brands, and with agencies and one to one with directors (my favourite). I’ve rewritten the National Portrait Gallery for its relaunch, I’ve ghost-written books for Terence Conran, I’ve written screenplays for Samuel L Jackson and I’ve worked closely with Mati Diop to script her first branded film. I’ve also written silly VOs for primetime radio about pot plants. I loved it all.