Copy + content
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Hudson London


A complete copy and messaging overhaul for London shoe brand Hudson - covering everything from brand persona to social media and email marketing - outlining a new strategy for the company to identify and speak to its customers. This focused on defining the brand's DNA and then using relevant cultural references and voices to engage with its customers, as well as best practice for social and email and web marketing. I then wrote a campaign for them using song lyrics (from brand’’s within their target audience’s frame of reference - Arctic Monkeys, The Cure, The Clash).